OK I see that all that stuff is there in my bin file which is interesting. I poked around and found some of it in:

openwrt-master/target/linux/ramips/base-files

I wonder why it is not lower in the directory hierarchy since there are a variety of different vendor items below that. Anyway I don’t need to know.

Also interesting is that 7zip “sees through” whatever uboot infrastructure there is in the .bin file. I’ve noticed that some compression utilities have more understanding than others about file formats.